Plush Puppy® Herbal Whitening Shampoo is primarily derived from organic sources with Ginseng extracts, protein, and a violet tone combined in a rich formula that works brilliantly to whiten whites and intensify darker colours.
It DOES NOT lighten or bleach but instead tones with optical brighteners. It reduces yellowing or warm tones in white coats or white areas of the coat and will negate unwanted tones from sun fading or reddening in the coat.
Similarly for darker colours, it will reduce any warm tones to intensify the depth of colour by revitalising any lost cool tones.
This is a very useful shampoo to get that dark steely blue to blue areas of a coat, and golden tan to tan colourings.
Herbal Whitening Shampoo makes white coats gleam and sparkle with a pearly sheen.
All coat colours are made of the full spectrum of the colours of the rainbow and first tones to fade are always the blues and purples leaving a reddish, orange overtone to the coat. This is a quick and effective way to give depth back to your blacks and reds without damaging the coat or using any artificial coat colourings.
Suitable for: All colours and coat types to reduce warm tones. 
Directions: Wet coat thoroughly, apply to the whole dog or specific areas that require cleaning, toning or brightening. Lather then rinse thoroughly.
Dilution Rate: 1:5 (1 part shampoo to 5 parts water) for an intensive clean or 1:10 for a general clean.
*Our 500ml Ready To Use Spray shampoos do not require any dilution.